Blueprint Rx™ Gum Health Infusion | ROSE CODE™

Blueprint Rx™ Gum Health Infusion by ROSE CODE™ is redefining what a dental product can be. Created by celebrity cosmetic dentist Dr. Victoria Rose Veytsman, whose bicoastal NYC and LA practice is renowned for smile transformations built on beauty and health, Blueprint Rx™ is the first nightly leave-on gum treatment formulated with skincare-grade actives. Where traditional dental products focus on cleaning, Blueprint Rx™ focuses on healing, toning, and revitalizing the gum tissue itself. This lightweight cooling gel is massaged gently onto the gums after brushing, allowing a concentrated blend of dentist-approved bioactives to work overnight without rinsing. The result is gums that look healthier, feel more resilient, and form a better foundation for overall smile beauty. Blueprint Rx™ is vegan, Leaping Bunny certified, and free of parabens, phthalates, triclosan, and sulfates. It launched to immediate recognition: Glossy POP Rising Innovator (2026), a 2026 NEWBEAUTY Award winner, an OprahDaily winner, and nominated for this year’s Beauty Independent Beacon Awards in Product Innovation Formulation, validating both the innovation of the product and the urgency of the gap it fills in dental and oral beauty care.