Arte of Beauty Awards Silver

2026

Idunn's Apple Age-Defying Lotion

Entrant

Idunn's Apple

Category

Innovation Excellence - Best Anti-Aging Innovation

Client's Name

Idunn's Apple

Country / Region

United States

Idunn's Apple Age-Defying Day Lotion is a lightweight, fast-absorbing moisturizer for skin age below 45 and all skin types, designed for daily standalone use or as the protective day step in a longevity skincare regimen. It combines deep hydration with advanced antioxidant defense to slow early visible signs of aging, support firmness and elasticity, refine tone and texture, and leave skin balanced, smooth, and radiant.



At the heart of the formula is Golden Triple Actives (GTA), Idunn's Apple proprietary complex of alpha-ketoglutarate (AKG), ascorbic acid (Vitamin C), and gallic acid, paired with hyaluronic acid, collagen tripeptide, vitamin E, EGCG, ferulic acid, shea butter, argan oil, and chamomile hydrosol. GTA is engineered to support epigenetic hydroxylation, helping skin cells maintain healthier renewal, antioxidant resilience, and collagen-friendly function. The lotion absorbs cleanly without heaviness, layers well under sunscreen or makeup, and is free of synthetic fragrance, parabens, phthalates, sulfates, and mineral oil. Clean, vegan, and presented in microplastic-free artisanal glass, it brings luxury skincare into a measurable, science-led era.

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Credits

COO
William Lee
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