Where Beauty Brands Come to Grow

We've helped scale some of the world's most coveted luxury beauty brands to $30 million+ across global marketplaces. Female co-founded and beauty-obsessed from day one, Market Defense is a full-funnel commerce media agency built specifically for brands where quality, reputation, and consumer trust are everything. We integrate account management, brand protection, paid advertising, creative, logistics, and retail media under one roof, commerce, seamlessly connected, so our clients never have to choose between growing fast and staying true to who they are. Every client relationship is built on deep partnership and a genuine understanding of what makes their brand irreplaceable. We don’t apply a standard playbook. We immerse ourselves in each brand’s world and build strategies that reflect their unique consumer, positioning, and goals. Our portfolio spans skincare, haircare, fragrance, accessories, and lifestyle, with clients that include some of the most coveted names in fine beauty. We manage $300M+ in GMV across Amazon, Walmart, and TikTok Shop, and have been featured in Vogue Business, WWD, BeautyMatter, and CEW.